Helping the world be more thoughtful.

At Sincerely, we were making a suite of products that focused on gifting and sharing. This was the beginning of the social media era with the likes of Instagram hitting the ground and Pinterest making a buzz, there wa s a focus on the digital. We were creating a thoughtfulness engine so you were able to connect with friends in a way that wasn't just writing "Happy Birthday!" on their timeline every year. We reminded you of special occasions, and that any day could be an occasion to show someone you care.

One of my favorite products to have worked on, we were at the forefront of using design capabilities on iOS, allowing people to customize greeting cards that we were designing in house. You were given the option of using different typefaces to display your message that would be printed on these custom limited edition greeting cards.


My role was redesigning the app and brand, focusing on the onboarding funnel, card creation experience, App Store optimization, landing page designs, drip campaigns and greeting card designs.

My role leading the creative of the game entailed integrating the liveries for the vehicle skins, the lighting, menus, HUD for the cockpit, music and all design elements within. One of my favorite parts of the game was the HUD, as it has to allow you to focus on the game but because there's so many specifics with motorsport, you need to be able to see tire pressure, telemetry data, track information and lap times at a glance. Talking to professional drivers and gamers alike to see what their visual needs are and what queues are needed at the right time, was so helpful to iterate on the designs.

Sincerely - Ink

Postagram established itself as the app to print your Instagram photos out as postcards and send them to your loved ones. Beyond allowing Instagram photos, we built a responsive web experience where you could upload any photo and send it to family and friends.


My role was refreshing the product and brand design, the landing page, product shots and logo refresh. I focused on optimizing funnels for buying Sincerely credits through the Postagram app so you could save more on bulk postage and use them across the Sincerely app ecosystem.

Postagram